“This is a giving competition, and we intend to win.”

If you’re looking for a quote to guide your marketing strategy, you’ll struggle to find a better one.

Why? Because when you’re doing marketing, your focus should be on giving, on trying to deliver as much value as possible to your existing customers and your potential future customers.

The way you give value is by providing your audience with relevant, helpful, interesting information. People find that attractive.

The opposite approach is to try to take, by using a ‘sell, sell, sell’ message. People find that unattractive.