One-size-fits-all marketing is as effective as a one-size-fits-all pair of jeans, as I explained in this episode of 3MinuteMarketing.

Imagine a pair of jeans that’s meant to be worn by males and females, children and adults, tall people and short people, thin people and fat people – it’s not going to be very comfortable.

You know what’s just as ineffective?

A marketing campaign that’s meant to be consumed by young and old, rich and poor, trendy and conservative, and every other type of customer.

So make sure you divide your customers into segments and send each segment a different message.