We don’t like consuming the corporate propaganda that other companies put out, as I explain in this episode of 3MinuteMarketing.

So why would customers enjoy consuming ours?

Businesses need to stop talking about how wonderful they are. Instead, they should talk about their customers – about their hopes, fears and values. It’s not about you. It’s about them.

The moment you shift the focus from yourself to your customers, your marketing will become more effective. That, in turn, will lead to more sales.

Ditch the corporate propaganda! Instead, talk about things your customers find interesting, relevant and helpful.