Every business should use humour in its marketing, as I explain in this episode of 3MinuteMarketing. Yes, really.

The point of marketing is to stand out. Most marketing is stuffy and boring. So by using humour, you’re going to stand out from 95% of your rivals. Yes, really.

By the way, your humour doesn’t have to be all that funny. Customers are so sick of same-same marketing that they’ll give you marks just for trying.

So take a bit of risk and insert humour into your marketing. You might be pleasantly surprised by how well its received by potential customers and referral partners.