Repeat after me: “Marketing does not need to be perfect to be effective.”

Marketing, like most things in life, just needs to be good enough.

Some small businesses put off their marketing until ‘all their ducks are in a row’ and everything’s perfect. But guess what? There will never be a time when everything’s perfect. 

Nor does it have to be.  

A blog with one or two typos is better than no blog at all. A video with one or two stumbles (like this video) is better than no video at all. Don’t make the perfect the enemy of the good.