When I talk to small businesses about doing content marketing with my agency, Hunter & Scribe, they generally raise one big issue.

It’s cost (Surprise!).

The way I try to get them to think, though, is to see marketing not as a cost, but as an investment in their future profits. Because if you do marketing properly, it doesn’t cost you money, it makes you money.

This psychological shift in perspective is helpful because once you realise that it isn’t an expense, but an investment – it changes the way you approach your marketing.