Here’s an intriguing fact for you about US presidential election campaigns.

Did you know that the vast majority of elections have been won by the taller candidate?

So why does your height have any impact on the likelihood of you becoming president? Taller people are seen to be more confident, assertive and attractive – essentially, better leadership material. Sad but true.   

So what’s the marketing lesson? Humans don’t think with their heads but with their hearts. We’re not logical creatures, we’re emotional. 

Market accordingly.