Every weekend, the famous retail chain Bunnings allows charities and community groups to hold sausage sizzles at its outlets across Australia. This event is sheer marketing genius.

Why? Because Bunnings gets great PR. It gets extra foot traffic. It builds relationships with its local community – all without doing any extra work. 

So here’s a challenge for all the small businesses: can you host a similar type of event that will simultaneously boost your profile and deepen your customer relationships?