Here are three quick tips to make your marketing much more effective. 

  1. Inject some humour into your marketing – 95% of all marketing is boring and stuffy, so if you can make people laugh you’ll differentiate yourself from your rivals. 
  2. Aim your marketing at people’s hearts, not their heads, as humans are emotional creatures, not rational ones.
  3. Facts tell but stories sell, so focus on the benefits of your product or service rather than its features. 

The good news is that none of these tips will cost you a cent.