Have you ever seen the James Bond movie Dr No? Well, years ago, Richard Branson’s staff gave him the nickname Dr Yes.

Why? Because every time they came to him with a new idea, instead of saying “No, here’s why the idea won’t work,” he would say “Yes, I can see how that might work.”

He was always enthusiastic about staff pitching new ideas, and instead of looking for reasons why they might fail, he would think about how they could be made to succeed.

Why not take a similar approach to your marketing? Because the more positively you approach your marketing, the more marketing you’ll do, and the more sales you’ll therefore make.