I’m a big believer that every small business should look for valid pretexts to market to their customers. 

Why? Because the more times you can get in front of your customers, and deliver them helpful, engaging, relevant marketing, the more sales you’re going to make. 

What is a pretext? It could be anything from Christmas, Easter, birthdays, Mother’s Day, Father’s Day or a million other things. But whatever the pretext, it has to be something that seems plausible and is acceptable to your customers. 

Remember – more marketing equals more sales.