Does your small business have an attractive logo and colours?

If so, that’s fantastic. But as this short video explains, there’s something else that’s far more important when you’re trying to build a great brand.

The key to establishing a great brand is to have a great story.

Your customers are telling a story behind your back. That story is your brand. Logos and colours can influence that story, but they’re not the decisive factor.

I discussed all this and more with Jay Seeney on his amazing podcast, The Blacklist Sessions.