Does every business need to do marketing? Of course not – only those businesses that want to make sales.

Sales is the number one activity of any business. But marketing is a close second. And, as a general rule, the more marketing you do, the more sales you make.

On any given day, at least one of your rivals is marketing directly to your existing customers and your potential future customers. So if you don’t fight back with your own marketing, you’re clearing the field for your rivals.

I discussed all this and more with Jay Seeney on his amazing podcast, The Blacklist Sessions.