Want to improve your marketing? Then do these five things:

  1. Always be marketing – that will give you more trust, credibility and brand recognition
  2. Use consistent messaging – that will make it easier for your audience to digest
  3. Tell stories – that will make your marketing more enticing
  4. Aim for the heart not the head – that will generate a better response
  5. Include a call-to-action – that will inspire customers to do what you want

If your small business does these five things, your marketing will almost certainly be better than your rivals’ marketing.