“People do not buy goods and services. They buy stories, relations and magic.”

Think about that insightful Seth Godin quote the next time you’re doing marketing.

If your marketing strategy is to present people with a dry list of facts, it probably won’t be effective. But if your strategy is to stir their emotions, there’s a good chance it will succeed.

What stories can you tell about your products and services? What magic can your small business bring to people’s lives? 

Marketing works best when it triggers an emotional reaction from customers.