I’ve got some marketing advice that might sound a little strange.

Don’t market your products. Instead, market the product behind your products.

What on earth am I talking about? Let me give you some examples. 

Say you sell barbecues. Rather than marketing your barbecues, talk about the quality family time people can spend around one of your barbecues. If you’re in the camping game, market ‘adventure’ rather than tents. 

Why? Because marketing the product behind the product generates emotions in your customers. And if you want people to buy, you need to stir their emotions rather than bombard them with facts.