Every small business should be using digital methods to maintain contact with customers and referral partners.

So give them love on social media by commenting on their posts. Invite them to give expert commentary on a blog you’re writing. Send them text messages from time to time. Email them articles you know they’ll find interesting.

These little digital touches are cost-effective and time-efficient, but they make a big impact on customers and referral partners. They keep you and your small business front-of-mind with your customers and referral partners. 

And that’s great marketing.