The way your small business responds to customer emails is a really important form of marketing. Don’t overlook it. 

If you send fast, well-written, helpful responses to potential customers it sends a message that your small business cares, is professional and is easy to deal with.

Slow, sloppy, unhelpful responses suggest you’re unprofessional and that customers would be better off going elsewhere.

That’s why you probably need to pay more attention to your customer emails than you are currently doing. Ignore them at your peril.