You wouldn’t ask someone to marry you on the first date … so don’t try to close your customers on the first contact.

In business as in romance, you need to do a little wooing first. That’s where marketing comes in.

When you go on a date with the man or woman of your dreams, you try and show them you’re a wonderful, dependable partner.

Do the same with your marketing. Every single day, look for ways to build trust, credibility and brand recognition with your future customers. 

Then, when that customer wants to ‘settle down’, your business is the one they’ll decide to marry.