Every small business owner should build a personal brand alongside their company brand. Yes, even you.

Why? Because people connect much more to individuals than they do to companies. We feel an emotional connection to a person, not to a business. And it is these emotional connections that make it easier to generate referrals and leads. 

So when you’re working on marketing your small business, don’t ignore the personal marketing you should do as well. Build a personal brand and use that to drive business to your company.