“Marketing is a contest for people’s attention,” to quote the great Seth Godin.

So what can small businesses do to gain attention?

The answer is to stand out. 

A lot of small businesses are scared of standing out in their marketing. But the problem with that is if you look and sound just like everyone else, you’re going to blend in, and no one will know you exist. 

So when you’re marketing, find a way to stand out – be that in the design of your marketing or its message. 

Being different isn’t the risky option – it’s the safe option.