Content marketing works. 

The more blogs and videos and social media posts you publish, the more leads and referrals and sales you’re going to generate.

That said, there are a few caveats if you want your small business’ content marketing to pay off. 

First, content marketing works only in the long term. It’s not a get-rich-quick scheme. 

Second, you have to publish consistently – not once in a blue moon. 

Third, you have to publish relevant, educational and interesting content – not corporate propaganda.