I’m a big fan of print marketing because when you give the right piece of print to the right person at the right time, it can have a big impact and generate sales.

But having said that, a lot of small businesses get print marketing wrong. They include too much information in their marketing materials, and stuff them with too much copy. 

Deliver one message, and deliver it concisely. Don’t look for ways to add words; look for ways to remove words. 

Less is definitely more.