No matter what industry your small business operates in, there’s a very good chance your customers are hanging out in online groups. This could be on Facebook, LinkedIn, Reddit or any other platform. 

Wherever it is, you need to join those groups.

But don’t join to flog your products. Instead, every day, share your knowledge, so that you slowly develop a reputation as a trusted expert. When the time comes for these people to make a purchase themselves or refer friends and family, you’ll be the obvious choice. 

Don’t sell, be helpful – and the sales and referrals will start flowing your way.