If your small business isn’t using case studies in its marketing, then you need to start. Why? Because case studies are a really powerful form of marketing.

One reason is that humans love stories – and well-written case studies are entertaining stories.

Another reason is that case studies tell customers that your small business has dealt with and solved problems for people just like them. They offer great social proof and eliminate doubt from the mind of a prospective customer.

To write case studies, think of common problems your customers face and how your small business has solved them. Turn these into stories.