Here’s another interesting psychology fact that’s relevant to marketing. 

The longer it takes someone to deliver a message, the less effective and persuasive that message becomes.

So the best marketing tends to be shorter rather than longer. That’s why my marketing videos are always under 60 seconds. 

Don’t force your customers to work hard to figure out your message – because they won’t bother. Instead, look for ways to make your messaging punchier.

So, the next time you write a blog, send an email to a potential client or make a marketing video – make it shorter.