Want to make your marketing more effective?

Here’s a quick win: stop using ‘smart’ words and start using simple, everyday language that your target market can easily understand and relate to.

So don’t ‘utilise’ tools – ‘use’ tools. Don’t ‘iterate’ ideas – ‘test’ ideas. Don’t ‘commence’ programs – ‘start’ programs. 

A lot of small businesses make the mistake of using fancy, complicated words in their marketing. It’s not effective, and it doesn’t work. Rather use simple everyday language that makes your marketing more accessible.

Get rid of the complicated words, and replace them with simple language. 

Simple is sexy.