“The reason it seems like your customers only care about price is that you haven’t given them a reason to care about anything else.”

Thanks, Seth Godin, for another piece of marketing gold.

Good marketing shifts the attention from price to value.

What should your small business talk about rather than price? Talk about the problems you solve. Talk about the ways you can improve your customers’ lives. Speak to their hopes, dreams, fears and values.  

If you don’t give them a reason to focus on anything else, they’ll just focus on price.