Here’s a marketing idea that’s cheap, old-fashioned – and surprisingly effective.

Send handwritten thank-you cards to your clients.

Imagine if you did business with a particular company, and then a few days later a handwritten thank-you card arrived in the mail. Wouldn’t that make you more likely to do business with them, and refer other people to that business?  

Handwritten cards are effective as they show people you care and differentiate you from your rivals.

Sometimes old-fashioned marketing tactics work just as well as the new ones.