What is the one thing your customers want most in the world?

This is not a trick question. What is the one thing your customers want most in the world?

Whatever it is – mention it in your marketing.

Don’t make the mistake that a lot of small businesses do, and talk about yourself in your marketing. That’s not focused on the customer or their needs and wants. 

What your customer wants most will differ from business to business and industry to industry. So to make your marketing more effective, you have to identify what the important thing is for your customers, and then aim your marketing directly at it.