A lot of small businesses want to know: what information should you include on your website?

There are two non-negotiables – clearly explain what you do and prominently display your contact details.

Added extras include testimonials, case studies, ebooks and blogs.

You know how, before you make a purchase, you visit several websites as part of your research process? Well, your customers do the same.

That’s why your website is one of your most valuable pieces of marketing collateral – and why you want to make sure it contains the right information.