“Marketing is no longer about the stuff you make, but the stories you tell,” marketing guru Seth Godin once said.

The best way to inspire customers with your marketing is to aim not at their head, but at their heart. And how do you do that? With stories.

We like to think we’re rational. But we’re actually emotional creatures. And stories are wonderful at generating emotional reactions.

That’s why the best marketing doesn’t present the best facts, but tells the best stories.

Take a look at your marketing. Does it focus on facts or stories? Stop trying to bash your customers over the head with facts. Instead, try to seduce them with stories.