Urgency works really well in marketing. 

Everybody gets bombarded with marketing messages every day. As we all live busy lives, it’s hard for marketing to get people to act – even if they like the message. It’s far easier to tell ourselves we’ll get round to it at a later date. 

But we never do. 

So if you want your marketing to attract attention and generate action, inject urgency. Talk about limited-time offers, for example, or stock running low. 

When something is urgent, it feels important.