If you want your marketing to be more effective, then the best language to use is simple language. 

Small businesses often make the mistake of thinking that big words and long sentences make them sound clever and important. 

In fact, the opposite is true. Simple words and short sentences make you sound smart. You come across like a great communicator. 

Complicated words and convoluted sentences repel your customers. They think you don’t know what you’re talking about.

If you want your marketing to be more effective, keep it simple.