Your customers are in pain. I know they’re in pain, because if they didn’t have some sort of problem that needed to be solved, they wouldn’t be visiting your small business. So when you do marketing, you need to send the message that you understand their pain, that you care about their pain and that you [...]
Don’t tell someone you’re funny. Tell them a joke instead. That’s exactly the approach your small business should take with its marketing. Don’t boast to your customers about how good you are; provide it to them by demonstrating your expertise. These daily marketing videos I do are the perfect example. I don’t tell people how knowledgeable [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
“The aim of marketing is to make selling superfluous,” Peter Drucker famously said. What Drucker meant is that you should build such strong relationships with your customers through your marketing that your products sell themselves. How? Well, the more times you get in front of your customers, the more they’ll feel that you understand them, that [...]
Guess what I’ve noticed since I started publishing these daily marketing videos? The more videos I do, the more trust, credibility and brand recognition I develop – both for myself and for my content marketing agency, Hunter & Scribe. Did I develop trust, credibility and brand recognition from one video? No. Did I develop trust, credibility [...]
Some advertising slogans are so famous that everyone knows them. “Just do it” by Nike “Because you’re worth it” by L’Oreal “A diamond is forever” by De Beers “Finger lickin’ good” by KFC “Have a break, have a Kit Kat” Why are these slogans so famous? Is it because they’re so clever? Is it because they’re [...]
“What marketing tricks can we use to get immediate results?” This was the question I got asked by several people after delivering a speech. My response wasn’t what they wanted to hear: you can’t expect instant gratification with marketing. Sorry, but life doesn’t work that way. What delivers results is not one-off pieces of marketing but [...]
Do you have an annoying rival? You know, one of those competitors that seems to get more love from customers and referral partners than your small business – even though you do better work? If so, you’re probably wondering why. Well, I’ve got the answer – they’re probably doing more marketing. Perception is reality. The more [...]
You only need to brush your teeth once and shower once and then you’re clean forever, right? Ah, no, stinky. Brushing your teeth and showering aren’t activities you do once or occasionally; they’re activities you need to do all the time, forever. Just like marketing. It takes time to build trust, credibility and brand recognition – [...]
Dentists sometimes say you don’t need to floss all your teeth – only the ones you want to keep. A similar philosophy applies with marketing and small businesses. It’s not true that every business needs to do marketing – only the ones that want to make sales. If you don’t want to make sales, you should [...]
