Keep it simple and say it often. Keep it simple and say it often. Keep it simple and say it often. That’s how you succeed with marketing. Do you do complicated marketing? Do you do sporadic marketing? Well, that’s how to fail. Obviously, the more people who consume your marketing, the more effective your marketing will [...]
Want to do great marketing? Then follow my simple three-step plan: Identify your target audience – the more specific, the better Think of content to give your audience – this needs to be interesting, relevant and helpful Publish this content – daily and forever If you send great content to your customers and referral partners day [...]
Here’s an interesting bit of inside information for you. Generally, when I fail to convert potential clients, it’s not because they choose a rival content marketing agency. It’s because they choose to do no marketing instead. Why? Because when they ask how long it’s going to take before they see a return on their investment, I [...]
“You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.” Well said, Chet Holmes. That’s why good marketing focuses not on ‘Sell, sell, sell!’ but ‘Educate, educate, educate!’ Why? Well, it all comes [...]
The more specific you make your marketing, the more effective your marketing will be. Why? Because the more likely your audience is to feel like you’re communicating directly with them. That’s why marketing aimed at a niche tends to work better than marketing aimed at multiple groups or a broad mass of people. So if your [...]
“People are not interested in you. People are not interested in me. People are interested in themselves – morning, noon and after dinner.” The late, great Dale Carnegie speaks the truth. So guess what happens if you produce marketing that talks about your or your small business? Your customers won’t care. Because they’re not interested in [...]
Visiting a potential client and pitching for business can be a tough and stressful experience. Convincing the client you know how to solve their problem is the least of your worries. That’s because you often have to spend the first half of the meeting explaining who you are and what you do – forcing you to [...]
Small businesses exist to solve problems. So if you’ve got customers, they must have problems. What problems do your customers have? Whatever they are, you need to live and breathe those problems. Learn what problems your customers have. Learn why they have those problems. Learn how to solve those problems. And talk about it again and [...]
Internal marketing to staff is every bit as important as external marketing to customers. Of course, you want to promote your products and services to external customers. But you also need to promote your strategy and values to internal staff. Remember, staff are volunteers who can quit at any time. They’re also the people you’re relying [...]
Don’t be one of those small businesses that’s afraid to test new marketing ideas. Experiment with different marketing channels, different marketing messages and different marketing campaigns. You don’t have to bet the house: a modest investment is fine. You’ll then get one of two outcomes from your marketing experiment: a thrilling success or a valuable learning [...]
