Your customers want to live better lives. They want solutions to their problems. They want answers to all the confusing questions in their heads. So, every day, they’re going on the internet and social media to find this valuable information. They’re going to get it from somewhere – so it might as well be your business. [...]
What is marketing? My definition of marketing is that it’s any activity – paid or unpaid – that allows you to directly or indirectly get in front of a customer. Marketing can include Facebook ads, Google ads, social media posts, blogs, videos, cold-calls, emails, text messages, direct mail, car wraps, outdoor signs, networking and more. So [...]
My content marketing agency, Hunter & Scribe, signed a client who wanted help writing a book. He’s making a sizeable investment, for three reasons: He’s Hunter & Scribe for our expertise He’s going to print thousands of copies of his book He’s going to give away these books for free So why is he making such a [...]
I often speak to small business owners who want to blog, who want to post on social media, who want to do videos – but they can't, because they're not good at those things. Newsflash: you're not going to magically become good at those things by not doing them. So practise. But when people say they [...]
Content marketing isn’t an all-or-nothing choice. You don’t need to choose between publishing content 365 days per year or publishing 0 days per year. Ideally, you should publish every day. But once per week is better than nothing; once per month is better than nothing. Just get started. Because the more you do, the more you’ll [...]
Republish your content. If it’s evergreen, why wouldn’t you republish it? If you wait three months before you republish a piece of content, 99% of people won’t notice – and those who notice won’t care. For example, this video tip is timeless, so why wouldn’t I republish it? Recycling your content marketing isn’t cheating; it’s smart. [...]
People often praise me for the content I share in these videos. In one respect, my content is special, because I know more about marketing and communications than most people. But in another respect, my content is not special, because everyone knows something that most people don‘t know. Whatever your profession, you’re in the same position. [...]
Here’s a surefire way to differentiate yourself from your rivals and impress your customers – write a book. Because only trusted authority figures have books. Writing a book isn’t easy – but it might be easier than you think. You don’t have to write it all at once. You can write it one page at a [...]
When I was young, and I would hear that a swimwear label had released a new range of bikinis, I would be baffled. “How could there possibly be anything new to do with bikinis?” I would wonder. Eventually, I realised that the new bikinis weren’t new. They weren’t using new colours and designs – just colours [...]
Many of your customers don’t realise how much knowledge you have. Nor do they know how many of their problems you can solve. And why would they? To you, it’s obvious, because you live and breathe your business. But your customers don’t. So how would they know? That’s why your need to educate your customers through [...]
