There are three things you need to do if you want to turn ebooks into a marketing weapon. First, identify your main type of client – e.g. home owners if you’re a real estate agent. Second, write an ebook that addresses their main problem or concern – e.g. The Top 10 Mistakes People Make When Selling [...]
Here’s a tip that will make your marketing more personalised and therefore more impactful. First, write a one-size-fits-all ebook – How People Can Lose 10kg in 90 Days, for example. Second, turn that one-size-fits-all ebook into specific ebooks aimed at your different demographics. For example: How Men Can Lose 10kg in 90 Days How Women Can [...]
Short sentences are sexy. Like that one. And the one before. Your content marketing should be full of short sentences, whether it’s written or video. There are two reasons why short sentences are sexy: They generally contain just one idea They generally use simple language Short sentences, in other words, are easy to understand. If you [...]
I publish daily marketing videos – as in Every. Single. Day. That’s why I often get asked: “Nick, how do you keep coming up with new ideas every single day?” Here’s my dirty little secret: I don’t. Instead, I keep repeating old ideas, again and again. Wondering why you don’t notice? It’s because I always find [...]
Struggling to think of new content marketing ideas? In that case, get a little help from your friends. One simple way to create quality content is to record video conversations with people who work in complementary fields – a real estate agent chatting with a mortgage broker, for example. Here’s how to do it: Talk about [...]
"Simplicity is the ultimate sophistication.” That piece of wisdom from Leonardo Da Vinci should be a guiding principle when you’re creating content, such as: Blogs Emails Website text Ebooks Social media posts Videos The simpler you make your content marketing, the easier it will be for people to understand, and thus the more likely it is [...]
People want to do business with trusted authority figures. So how do you become one? Every time you publish content that demonstrates your expertise, you take steps to become a trusted authority figure. Every time you publish content that speaks about your customers’ problems, you take steps to become a trusted authority figure. The more content [...]
Every small business should have at least one ebook. Ideally, your business should have multiple ebooks, covering multiple topics. But at the very least, you should have one ebook. These ebooks should contain specific, detailed knowledge, so that when someone reads the ebook, they immediately realise your business is a trusted expert. Of course, you can [...]
No matter what industry you’re in, you’ll generate more leads, you’ll have a higher conversion rate and you’ll be able to charge more fees if you’re regarded as an industry expert. So how do you get people to regard you as an industry expert? By doing two things: Becoming an expert Proving you’re an expert The [...]
There are two different approaches you can take to content marketing. The first is to make your rivals happy. The second is to make them unhappy. How do you make your rivals happy? You do that either by not doing content marketing or by doing minimal content marketing. Another way you make your rivals happy is [...]
