This might sound like a stupid question, but do you want more customers? If so, you need to do more content marketing. If your rivals publish more content than you, can you really be surprised and disappointed if they get more customers than you? Content marketing will help your small business build trust, credibility and brand [...]
If you want to write a great ebook, you need to work backwards. First, think of a title that is both descriptive and enticing – The 5 Most Expensive Mistakes People Make When Filing Their Taxes, for example. Next, think of the chapter headings – for example, each mistake might be a chapter heading. After that, [...]
Don’t tell me you’re funny – tell me a joke. Similarly, don’t tell me you’re an expert – prove it. One way to prove your expertise is to write an ebook that answers many of the common questions your customers are dying to have answered. Whenever you email a potential new customer for the first time, [...]
You know those people who never stop talking about their favourite subject? We have a name for people like that. No, not ‘bore’. It’s ‘expert’. People who constantly talk about a particular subject are regarded as experts – and so are businesses. So if you want your business to be regarded as an expert, you need [...]
If a tree falls in a forest and no one is around to hear it … does it make a sound? If a business is an expert in its field and nobody recognises its expertise … does it actually have expertise? Sadly, many small businesses are experts, but don’t get the recognition they deserve from their [...]
Sorry to get snippy with you, but you’re probably missing out on an easy content marketing opportunity. The next time you publish a blog, why not take a few snippets from that blog and republish them as standalone social media posts? That way, one blog can be turned into, say, one blog and five social media [...]
You’re not the only one with a content marketing strategy – and you can use that to your advantage. There are other small businesses and solo entrepreneurs that are hosting podcasts or recording Zoom chats so they can promote their products and services. They need people to appear on their podcasts and Zoom chats – people [...]
Your content marketing is reaching more people than you realise. For every 1 person who likes or comments on one of your posts or videos, there are probably 10 who silently consume that content. And for every 1 person who silently consumes your content, there are probably 10 who see your content in their feed and [...]
Are you a perfectionist? If so, I’ve got some bad news for you. While you’re busy editing that blog for the 50th time or shooting that video for the 100th time, your rivals are pumping out imperfect marketing. And they’re using that marketing to steal your customers. Imperfect marketing you do publish is better than perfect [...]
Every time you publish a piece of content marketing, you’re buying a lottery ticket. Every blog, every video, every infographic increases your chances of attracting attention. More content = more lottery tickets = more sales. Customers rarely take action based on one piece of marketing. Usually, it’s the sheer accumulation of marketing that inspires them to [...]
