Your customers are telling stories about you behind your back. Those stories are marketing: Positive stories = positive marketing Negative stories = negative marketing You can choose to see this story-telling as a threat or an opportunity: Threat = people will say bad things about my small business Opportunity = we can influence customers to spread [...]
There are a lot of benefits to being regarded as a person of significance. The more significant people believe you are, the more likely they’ll be to regard you as knowledgeable, likeable and trustworthy. And the more they believe you have those qualities, the more likely they’ll be to send business your way. So there’s a [...]
Does your small business do content marketing? If so, it’s probably for two main reasons: Improve your SEO Establish authority with customers But did you know that there’s a third good reason to do content marketing? If you regularly publish interesting, relevant and helpful content marketing, you’re also establishing your authority with potential referral partners. If [...]
Customers are obsessed with price, right? Wrong. Businesses are obsessed with price. But (most) customers aren't. What customers are obsessed with is solving problems, as I explain in this episode of 3MinuteMarketing. The reason customers talk about price all the time is because businesses talk about price all the time. What customers really want is value. [...]
When you come across five-star marketing, you can’t help but open your wallet, even when you recognise the psychological triggers being used by the seller. For example, I recently encountered a Facebook ad that had such persuasive writing, I felt compelled to click through to the landing page. And the landing page was so full of [...]
Small business owners often ask what they can do to improve their SEO. SEO is complicated and involves a lot of different parts, many of them technical. But the number one thing you can do to improve your SEO is this: write content that people care about. What is quality content? It’s content your audience considers [...]
I regularly send emails and texts to clients – not about work, but just to keep up with them, because many of them have become friends. And sometimes these client-friends will respond to my messages by asking if my content marketing agency, Hunter & Scribe, can do a job for them. Why? I’ve always assumed it’s [...]
Free media coverage provides tremendous social proof, because it sends the message that your small business is a trusted expert. After all, why would the media write news about you or get a quote from you if you weren’t an industry leader? Here’s how to get free media coverage: Proactively contact the media outlets you want [...]
Have you ever worked with suppliers who aren’t responsive? Have you ever worked with suppliers who don’t give proper answers to your questions? Have you ever worked with suppliers who don’t seem to care about you? I have. The thing about poor customer service is that it’s poor marketing. Every time suppliers act like it’s your [...]
When you run a small business, you are an expert in your field. And because you work in this field day-in-day-out, it can be really easy to forget just how specialised your knowledge is. Chances are, you know more about your field than 99% of people in the world. Why’s that important? When you’re writing blogs, [...]
