Studies show the longer it takes you to make an argument, the less persuasive your argument becomes. That’s why shorter property listings tend to be more effective than longer listings. If you need, say, 400 words to list all the relevant information about your property, then you should use 400 words. But if you can deliver [...]
Whenever people ask me, “Nick, what should I talk about in my content marketing?”, I like to answer their question with a question of my own: “What sort of information do your customers want to know?” Perhaps they want: News about your industry Analysis Advice Product demonstrations All of the above Whatever it is that they [...]
Here’s a simple way you can improve your property listings – use the word ‘you’ a lot. The more often you say the word ‘you’, the more your buyers will feel your listing is speaking directly to them. For example, instead of saying “The home has a double garage”, you could say “You and your partner [...]
I used to be a terrible speaker. And as a result, I’d stay away from anything that involved speaking. And if I had to do it, I did it poorly. But then I realised this was costing me opportunities. So I practised by joining Toastmasters and now I’m a confident and competent public speaker. As a [...]
Every real estate agent knows that when someone buys a home, there’s always a deeper reason. For example, maybe… the husband wants to upgrade because he wants to improve his social statusthe mother wants to move to a better school zone so she can give her child the education she never gotthe couple are investors who [...]
Here’s a (near) guarantee: the small businesses and individuals that are starring in your industry are the ones doing the most content marketing. That prompts an obvious chicken-and-egg question. Did their success give them the time and money needed to invest in content marketing? Or did they succeed because of an earlier investment in content marketing? [...]
Do you know the difference between good writing and bad writing? It’s this: good writing is easy to understand; bad writing is hard to understand. This is something to remember when you write your property listings. Good listings are easy to understand; bad listings are hard to understand. So how do you make your listings easy [...]
Free media coverage is one of the best forms of marketing ever invented, because it’s free, it’s independent and it puts your small business in front of a lot of potential customers. So how do you get it? The first step is to send a media release to whichever newspapers, magazines or websites you want coverage [...]
Guess what I’ve noticed since I started publishing these daily marketing videos? The more videos I do, the more trust, credibility and brand recognition I develop – both for myself and for my content marketing agency, Hunter & Scribe. Did I develop trust, credibility and brand recognition from one video? No. Did I develop trust, credibility [...]
Don't believe people who say your business needs to be on every social media platform ever invented. Instead, you need to be on just two or three, as I explain in this episode of 3MinuteMarketing. Which ones? Whichever ones your customers are on. The vast majority of your customers are hanging out on just two or [...]
