This is the 240th daily video that I’ve recorded for my content marketing agency, Hunter & Scribe. Daily marketing videos are a great way for any small business to generate more leads and make more sales. But how, you might be wondering, are you going to be able to keep thinking of new ideas? Here’s how [...]
It’s time to change your thinking. You know those tyre-kickers and time-wasters your small business deals with? Well, what if they weren’t actually tyre-kickers and time-wasters … but customers who weren’t ready to buy right now? And what if, instead of ignoring them or sending cursory replies to their questions, you took the time to help [...]
Want to improve your conversion rate by 1%? If so, this little marketing trick might help. The next time you email a proposal to a potential client, pay attention to the words you use for the file name and the words you put in the subject line. For example, when my content marketing agency, Hunter & [...]
The more content marketing your small business does, the more trust, credibility and brand recognition you’ll build with potential customers and referral partners. That, in turn, will lead to more sales in the long run. But content marketing can be hard and time-consuming if you do it in-house and require an upfront investment if you outsource [...]
Every small business should be active on social media, so if yours posts content and engages with other people’s content, well done. But you also need to collect email addresses and phone numbers. Why? Because those social media platforms can change the rules at any time. Today, they might be distributing your content for free. But [...]
Testimonials are one of the most powerful forms of marketing ever invented. So every small business should ask customers for testimonials. Don’t be scared. If you’ve made your customers happy, there’s a good chance they’ll agree to provide a testimonial. Of course, they might decline. But if they do, it might not be because they don’t [...]
Building a successful small business is a long, hard slog. If you want to reach your goal – whether that be a revenue goal, a profit goal or some other goal – you need to build your business one customer at a time. That’s why small businesses should do daily marketing. Because more marketing equals more [...]
Even simple, unsophisticated marketing can be effective. For example, as I was waiting for a bus recently, I noticed a flashing electronic sign in the window of a bottle shop. Every few seconds, I would see an image of a new product and a new price. There were so many ways this bottle shop could’ve improved [...]
Everything your small business says and does is marketing, because all your actions influence how your customers and referral partners perceive you. For example, my content marketing agency, Hunter & Scribe, pays all our invoices immediately. This is great marketing because it sends a message to suppliers that: We care We’re professional We’re trustworthy So if [...]
I tell small businesses they should publish at least one blog per week. When I do, I often hear this objection: “Nick, how will we think of enough ideas to write so many blogs?” To make things easier, let me present you with a 52-week blog plan. Write down a list of 52: Questions you frequently [...]
