What if there was a way to attract people's attention ... and make them take action? There is, as I explain in this episode of 3MinuteMarketing. The tactic is to insert urgency into your marketing. Urgency solves two problems: Makes people focus on your marketing, instead of your rivals' marketing Makes people take action now, instead [...]
One of the biggest marketing problems that small businesses face is that many customers are sceptical. “Sure you’re saying all those great things about your products or services, but how do we really know that you’ll deliver on your promises?” That’s where case studies come in. Good case studies help you convince a potential customer that [...]
Have you heard of the 1-9-90 rule? The rule suggests: 90% of people on a social network are just observers, doing nothing but lurking 9% of people are a little bit more active; they like, share and comment on posts But only 1% of people create content If you’re using social media for business marketing purposes, [...]
We’ve all had the situation when we see an attractive offer in a catalogue or an ad, and we tell ourselves ‘I’m going to buy that thing … when I get around to it.’ But we never make that purchase, because life gets in the way. We forget about it, get distracted and move on. So [...]
I’m able to generate leads on social media for my content marketing agency, Hunter & Scribe. How do I do that? By not trying to sell on social media. Instead, I focus on two things: Educating people Building relationships Doing that means I’m not seen as a ‘slimy marketing guy’ but rather a likeable, trustworthy authority [...]
If one marketing channel appears to be working really well for your small business, it can be tempting to think that’s all you’ll ever need to do. But if the marketing channel is one you have zero control over, what will you do if circumstances suddenly change? Take the story of a friend of mine, who [...]
Put up your hand if you want to use social media to generate referrals. If you’re in that camp, I’ve got a 12-month plan that will do just that. Identify five dream referral partners. Regularly engage with their social media content for the next 12 months. This strategy is all about giving. Don’t try to take. [...]
Do you want to know what your customers ask every time they see your marketing? “So what?” In other words: “What’s in it for me?” When you do marketing, you need to be able to answer that question. It’s not enough to talk about how wonderful you or your products or services are. Instead, you need [...]
The other day I had a coffee with a business owner who I had never met before. And we just hit it off – because it already felt like we knew, liked and trusted each other. We’d spent the past year interacting with each other on social media. I’d watched his videos. He’d watched mine. I’d [...]
Let me share with you a rule I learnt many years ago at the start of my journalism career: O-T-P-S. O-T-P-S stands for One Topic Per Story and One Thought Per Sentence. So when you write your blogs or record videos, focus on only one topic. Focusing on multiple topics will just confuse your audience. When [...]
