I want you to imagine a horrible place – a place where there’s no internet and no social media. Let’s call that place the 1980s. Back in the 1980s, it was expensive for a small business to build a brand, because you had to pay for print ads, radio ads and maybe even TV ads. But [...]
The best way to approach your social media marketing is to do it with a blindfold on. It’s so easy to obsess over how many likes or comments each post gets. But don’t. Wear a blindfold. There are two reasons why you want to take this approach to social media marketing. First, the number of potential [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
There’s a funny thing about social media marketing. It works if you do it the right way; it doesn’t work if you do it the wrong way. Is your small business succeeding with social media marketing? If not, you’re doing it the wrong way. Here’s the right way: Publish regularly – not occasionally Post interesting content [...]
You’ve started a business. You’ve got great products. You offer tremendous value to your customers. So that must mean people will come rushing through your door, right? Wrong. Think about it: when was the last time you rushed to spend money with a new business? So why would other people do the same with your new [...]
Have you heard of the 1-9-90 rule? The rule suggests: 90% of people on a social network are just observers, doing nothing but lurking 9% of people are a little bit more active; they like, share and comment on posts But only 1% of people create content If you’re using social media for business marketing purposes, [...]
I’m able to generate leads on social media for my content marketing agency, Hunter & Scribe. How do I do that? By not trying to sell on social media. Instead, I focus on two things: Educating people Building relationships Doing that means I’m not seen as a ‘slimy marketing guy’ but rather a likeable, trustworthy authority [...]
Put up your hand if you want to use social media to generate referrals. If you’re in that camp, I’ve got a 12-month plan that will do just that. Identify five dream referral partners. Regularly engage with their social media content for the next 12 months. This strategy is all about giving. Don’t try to take. [...]
The other day I had a coffee with a business owner who I had never met before. And we just hit it off – because it already felt like we knew, liked and trusted each other. We’d spent the past year interacting with each other on social media. I’d watched his videos. He’d watched mine. I’d [...]
Every small business should be active on social media, so if yours posts content and engages with other people’s content, well done. But you also need to collect email addresses and phone numbers. Why? Because those social media platforms can change the rules at any time. Today, they might be distributing your content for free. But [...]
