If you’re wondering how to approach social media, heed these words of wisdom from Brian Solis. “Social media is about sociology and psychology more than technology.” Don’t make the mistake of obsessing about algorithms and posting times, because you’re not going to win on social media if you have a tech focus. Instead, focus on building [...]
Here’s some great marketing advice: treat social media like a party. When you’re at a party, you don’t bang on and on about your ‘game-changing life insurance’ or your ‘synergistic software solutions’. Because nobody wants to talk to that person. If someone asks what you do for a living, naturally you then talk about your life [...]
We always want to be front-of-mind with our customers, because if the time comes when they need the sort of product that we sell, and they’re thinking of us, we’ll be the one they choose. That’s why I was impressed when a friend told me about a simple marketing hack he uses when he’s on LinkedIn. [...]
You probably use hashtags to attract more interest in your social media posts – if so, well done. But a lot of small businesses don’t realise that there’s a second benefit to using hashtags – which is to ensure you remain on-message with your marketing. For example, these daily videos always feature the #smallbusiness and #marketing [...]
I want to share a really cool marketing idea that we've implemented at my content marketing agency, Hunter & Scribe. It's a 365-day never-ending social media marketing plan. First, you have to write 365 different social media posts that meet three conditions: They should be educational, not salesy They should be no more than 280 characters [...]
Does your small business operate in B2B? Are you customers white-collar professionals? If you answered yes to either of those questions, your small business needs to be active on LinkedIn, as I explained on the Up One Notch podcast. Why? Because most of your customers will be on LinkedIn – and one of the most important [...]
How do you build a brand on social media? Here are some tips: Post regularly Use consistent messaging Provide helpful, relevant and interesting content Give, don’t take Inject humour into your posts Show some personality If these tips sound familiar, that’s because they should be. While social media might be relatively new, timeless marketing principles never [...]
No matter what industry your small business operates in, there's a very good chance your customers are hanging out in online groups. This could be on Facebook, LinkedIn, Reddit or any other platform. Wherever it is, you need to join those groups. But don't join to flog your products. Instead, every day, share your knowledge, so [...]
Most small businesses know that posting on social media is an important content marketing activity. But what some don't realise is that engagement is every bit as important as posting. That means liking other people's posts, commenting on their posts and replying to their comments on your posts. Why? Because engagement is a great way to [...]
When's the best time to post on social media? Morning? Afternoon? Weekday? Weekend? My answer: who cares. What you post is infinitely more important than when you post. If you want your social media marketing to be effective, you need to stop being distracted by the little things. Instead, concentrate on the bigger picture. That means, [...]
