A lot of small businesses find it strange they’re not succeeding on social media. After all, their business is acting all businessy, so why wouldn’t their business be kicking goals on social media? Here’s why: your customers don’t want your business to act businessy – because they find that sort of behaviour stuffy and boring. What [...]
Want to get better at social media content marketing? Then do these five things every time you post: Share information your audience finds interesting, relevant and helpful Be concise Use simple language Use 1-3 relevant hashtags Attach a photo, chart or graph If you follow those five tips, your social media posts will attract more eyeballs [...]
You know how it’s too late to start doing social media marketing because every business is already posting on social media? Well, it’s not too late, because only about 1% of businesses are posting on social media. The reason it seems like everyone is posting all the time is because your social media feed only shows [...]
Commenting on social media posts is a great way to build relationships with potential clients and referral partners – provided you go about it the right way. You can’t build relationships with thoughtless two-word comments like “Great post!”. Instead, you need to put in some effort, and do one of these four things: Answer a question [...]
There are two things you need to do if you want to succeed on social media. First, you need to post regularly. Second, you need to engage with other people’s content regularly. Posting positions you as a thought leader. Engagement builds relationships. The more people on social media who consider you a thought leader, and the [...]
You’ve probably heard that you and your business should publish on social media every day. But what if you’re so busy running your business that you don’t have time for all this manual content marketing work? Well, one way to ease your burden is to use programs like Buffer or Hootsuite, which allow you to schedule [...]
Before the internet, you’d know when you were being interviewed by potential customers. They would phone you or visit your shop, and you knew this first interaction might be the deciding factor in whether or not they spent money with you. These days, though, customers interview you in secret and before they’ve interacted with you. How? [...]
Can you publish content on one social media platform … and then publish the same content on another social media platform? Yes, I give you permission – but with two caveats. First, make sure the content you publish on the first platform is appropriate for the second. Each platform has its own audience, style and tone, [...]
Big Tech is not your friend. You might think LinkedIn, Facebook, Twitter, Instagram and the other social media platforms are your friend, because they let your small business do content marketing for free. But they don’t care about you. They care about themselves. Shocking, no? So the day might come when they stop letting you publish [...]
Do you need to be on Instagram? That depends on whether your customers are on Instagram. If they are, you should hang out where they hang out. If they’re not on Instagram, it’s not necessary. If your customers are arty, creative types, they’re probably on Instagram – in which case, you should be doing content marketing [...]
