Unsure what to talk about in your content marketing? One angle you can take is to show your customers how they can live better lives. Don’t talk about your products. Focus instead on your customers’ hopes, fears and values. If you do that, your products will naturally seem like what they need to live better lives. [...]
You know more about your industry than 99% of your customers. There are so many things in your head that you think are obvious, but which your customers don’t know. When you do a job day after day, year after year, your knowledge gradually builds and builds, so that it can be hard to remember how [...]
Here’s a quick overview of how SEO works, which should help you plan your content marketing. When you do an online search for, say, “Best Smithville hairdresser”, Google wants to give you what it believes are the most relevant answers to your query. In this instance, Google would present you with the websites of what it [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
At the risk of sounding immodest, I regularly get positive feedback about these daily marketing videos: People tell me they like the fact the videos: Are just 60 seconds – making them easy to consume Use simple language – making them easy to understand Provide practical advice – making it easy for people to take action [...]
I want you to make a list of all the questions that have ever been asked by your customers, for three reasons. First, you can turn their questions and your answers into FAQs for your website, which will help your SEO. Second, you can turn the questions and answers into standalone blogs. Third, thinking of answers [...]
Is your content marketing not producing the sort of results you want it to produce? Maybe it’s because you’re putting out what I call ‘corporate propaganda’. Corporate propaganda is where a small business talks about how wonderful they and their products or services are. It’s all about them, and not about their customers. You don’t like [...]
Whenever people ask me, “Nick, what should I talk about in my content marketing?”, I like to answer their question with a question of my own: “What sort of information do your customers want to know?” Perhaps they want: News about your industry Analysis Advice Product demonstrations All of the above Whatever it is that they [...]
Here’s a (near) guarantee: the small businesses and individuals that are starring in your industry are the ones doing the most content marketing. That prompts an obvious chicken-and-egg question. Did their success give them the time and money needed to invest in content marketing? Or did they succeed because of an earlier investment in content marketing? [...]
Does your small business do content marketing? If so, it’s probably for two main reasons: Improve your SEO Establish authority with customers But did you know that there’s a third good reason to do content marketing? If you regularly publish interesting, relevant and helpful content marketing, you’re also establishing your authority with potential referral partners. If [...]
