Small business owners often ask what they can do to improve their SEO. SEO is complicated and involves a lot of different parts, many of them technical. But the number one thing you can do to improve your SEO is this: write content that people care about. What is quality content? It’s content your audience considers [...]
The more content marketing your small business does, the more trust, credibility and brand recognition you’ll build with potential customers and referral partners. That, in turn, will lead to more sales in the long run. But content marketing can be hard and time-consuming if you do it in-house and require an upfront investment if you outsource [...]
Many of you know that I publish daily videos to promote my content marketing agency, Hunter & Scribe. Why? Because I decided that if I published one video a day for 365 days, my business would end the year in a much better place than it started. This video is number 228. Now imagine if you [...]
Want to know how to do good content marketing? Focus on the core problem your small business solves and talk about it repeatedly and forever. For example, if you run a travel agency, the core problem you solve is to help people organise the best holidays in the most efficient way. In that case, you should [...]
Attention small businesses: you need to pump out a lot of content. Maybe there was a time in the past when you could get away with doing a little bit of content marketing or none – but if there was, those days are gone. Why do you need to pump out a lot of content? Because [...]
Obviously, you’d make more sales if customers regarded your small business as a trusted authority figure. So how, then, do you turn your small business into a trusted authority figure? The answer is content marketing. That’s why I always tell business owners that they need to publish content every single day. But not just any content. [...]
People are consuming your marketing without you realising it. Every time you publish something on social media, the number of people who consume that content is probably 10 times greater than the number of people who like and comment on it. In other words, for every one person who publicly identifies that they’ve consumed your content, [...]
“A year from now you may wish you had started today.” Well said, Karen Lamb. Imagine if, 12 months ago, your small business had committed to doing daily marketing. Would it be making more sales today than it currently is? So if you’re not already doing daily marketing, why not make a commitment, right now, to [...]
Even though times are really tough, it would be a mistake for your business to stop publishing content. No matter what industry you’re in, your customers and even your referral partners are desperate for expert information. Tragically, some Australians are dying, while others are worried they may lose their jobs or their businesses. This is the [...]
Ebooks are a great marketing opportunity that too many small businesses overlook. Here are some things you can do with ebooks: Put educational ebooks on your website – customers can download them in exchange for contact details Compile an ebook full of testimonials – attach it whenever you respond to customer enquiries Compile an ebook full [...]
