Every small business should do blogging, because writing blogs is a great way to prove your expertise and improve your SEO. But it’s not enough just to write a good blog. You also need to craft an enticing headline – the kind that will make people click. There are five things you can do to write [...]
Here’s a quick overview of how SEO works, which should help you plan your content marketing. When you do an online search for, say, “Best Smithville hairdresser”, Google wants to give you what it believes are the most relevant answers to your query. In this instance, Google would present you with the websites of what it [...]
How many times have you started reading an email, blog or ebook … and made it all the way to the end … and had no idea what it was about? When that happens, it’s not your fault you weren’t smart enough, it’s the writer’s fault they weren’t clear enough. But be warned: a similar thing [...]
If you want to do more marketing, but you don’t want to spend more money, you’ll love this list of free marketing ideas. I shared these free marketing ideas while appearing on Business Insights, the radio show hosted by Mario Bekes on Alive 90.5 FM. (Click to listen to part 1 and part 2 of the [...]
I want you to make a list of all the questions that have ever been asked by your customers, for three reasons. First, you can turn their questions and your answers into FAQs for your website, which will help your SEO. Second, you can turn the questions and answers into standalone blogs. Third, thinking of answers [...]
Have you ever read a blog from start to finish and wondered … what the hell was that blog about? That wasn’t your fault; that was the writer’s fault. It’s not that you weren’t smart enough; it’s that the writer wasn’t clear enough. But this concept also works in reverse: chances are, someone has read one [...]
Did you know that the six o’clock news has the same 10 stories every night? It’s true. The government makes an announcement. There’s a serious crime. There’s some sort of disaster. There’s an overseas crisis. A celebrity does something. You get the idea. If you go away for a few years and come back, you won’t [...]
When you run a small business, you are an expert in your field. And because you work in this field day-in-day-out, it can be really easy to forget just how specialised your knowledge is. Chances are, you know more about your field than 99% of people in the world. Why’s that important? When you’re writing blogs, [...]
Wondering how often you should blog? My advice is to publish at least one new blog per week. On any given day, potential customers are secretly visiting your website to research your business – and regular blogging is a great way to prove your expertise and professionalism. So what, then, should you write about in your [...]
There’s a really clever strategy you can use to build referral relationships through blogging. Here’s the quick five-step summary: Identify a dream referral partner Think of a blog topic relevant to their business Ask the referral partner to provide quotes Write the blog and send it to them for approval Publish the blog and share the [...]
