I tell small businesses they should publish at least one blog per week. When I do, I often hear this objection: “Nick, how will we think of enough ideas to write so many blogs?” To make things easier, let me present you with a 52-week blog plan. Write down a list of 52: Questions you frequently [...]
Generally, before we make a purchase, especially an important purchase, we visit several websites to do our research. Imagine, for example, that you were thinking about joining a gym, so you decided to visit the websites of two local providers. Gym 1 has lots of educational blogs about health, fitness and exercise Gym 2 doesn’t have [...]
“How many blogs will it take before we get a return on investment?” This is a question I often get asked by potential clients. And I always give the same answer: “I’ve got no bloody idea.” It’s a bit like asking a personal trainer: “How many push-ups will I need to do before I get fit?” [...]
Here’s a clever idea that allows you to simultaneously do content marketing AND build relationships with dream referral partners. First, identify who your dream referral partners are. The companies that you’d love to work with but that don’t know you exist. Think of blogs you can write that are relevant to those referral partners. Contact them [...]
Does your small business want more people to consume its content marketing? In that case, why not make your content easier to consume? For example, shorter videos are easier to consume than longer videos – which is why Hunter & Scribe keeps its marketing videos to under 60 seconds. Blogs that use simple words and avoid [...]
